?Social Media Marketing? and Consulting in the ?San Diego? | Stacey ...

Social Media Marketing San Diego

The Marketing Paradigm Has Shifted

Nearly all consumers (97%) now use online media when researching products or services, according to BIA/
Kelsey?s ongoing consumer tracking study. The misconception is that only young people use these technologies
for shopping but in fact, nearly all of the buying public now use them.

Marketing has shifted from a one-way broadcast to a multi-point conversation. In the past, communications were
?broadcast? exclusively through mass marketing channels like radio, TV, newspapers and even the door-to-door
distribution of directories like the Yellow Pages.

The Internet itself has moved in this direction in recent years with the advent of social media. Companies marketed online by building Web sites and sending emails to subscribers?both ?broadcast? activities in the sense that communication was one-way. Banner ads, news items, emails and other tactics drive prospects to Web sites where companies communicate their messages and influence behavior. With social media, however, much of the communication is controlled by the prospects. Members can ask their community about a product, service or company and get multiple opinions, recommendations or referrals. Conversely, members freely discuss their experiences with their friends and followers. Online, the new ?word-of-mouth? is social media like Facebook and Twitter which have more than 700 million members, combined. Social Video Channel YouTube is now the second largest search engine, according to comScore, with 50% more searches than Yahoo! And 180% more searches than Bing. YouTube has 300 million visitors every month who watch more than 12 billion videos.

As a social medium, YouTube features user generated content and facilitates video sharing, commenting, rating and the ability to create special interest channels that attract friends and subscribers who share interests and
can interact with each other. Users look for videos to entertain and inform. Businesses participate by providing
answers to users? questions, how-to content, product reviews, instruction, expert opinions, etc. It is a forum for
establishing ?social authority? that businesses seek for the topical areas most related to their services or products.
According to Dr. Pamela Rutledge, Director of the Media Psychology Research Center, ?One of the tenets of
social media is that you can?t control your message, you can only participate in the conversation.? By building
social authority in a subject area, a business can participate in the ?conversation? and become a relevant influence
in that conversation.The image to the right shows a YouTube
?channel? for eMarketingVids, a group of Internet marketing experts that provides insight for businesses that want to learn more about using online video, social media and mobile marketing.

By: ashley
Posted:

Source: http://staceydahl.me/2012/social-media-marketing-and-consulting-in-the-san-diego/

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Video: Arlen Specter: ?The moderates have been exiled?

CDC: Only half of first marriages last 20 years

Even though Americans are marrying older, the divorce rate has remained high, shows a new report from the Centers for Disease Control and Prevention. Among women there was just a 52 percent chance that a first marriage would last for 20 years. Men fared slightly better with a 56 percent chance.

Source: http://www.msnbc.msn.com/id/3036697/vp/46801224#46801224

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Andrew Brandt: Peyton picks his place

In the story of the 2012 offseason, the Peyton Predicament is coming to a conclusion. Peyton Manning has agreed to join the Denver Broncos, setting in motion movement to come for Tim Tebow. Here are ten thoughts on Peyton's soft landing in Denver after his turbulent exit from Indianapolis:

1. It is not always the case, but in this situation, the first visit mattered. Of the dozen teams contacting Manning following his release from the Colts, he chose the Broncos as his first meeting. And they were also the last, watching him throw at Duke on Friday. First in, last out was telling in this case.

2. My sense is Broncos president John Elway was a major factor for a couple of reasons. First, he may be the only team executive with the experience and gravitas that Manning can say "I want to hear what this guy has to tell me." In other cases, Manning would have respect for his bosses, but not respect borne of someone who has been through similar experiences and more. I also think that a laid-back defensive coach in John Fox was a plus to Manning. Fox will not get in Manning's way.

3. As to Elway and Fox's comments about Tebow during his extraordinary run this year, what else could they say? They couldn't state "We are happy with Tim, unless someone like Peyton Manning comes along!" Not only was Tebow taking the country by storm but he was their quarterback for the foreseeable future. My sense is that Elway and Fox had to know there was a strong possibility that Manning would be released, as the contract was set up for his release with the Colts careening towards Andrew Luck.

4. As to Denver having an advantage over other teams with Cap room, that may have helped but I don't think it was a major factor. Believe me: Cap room or not, the 49ers, Titans, and other teams would have done what was necessary to sign Manning.

5. Speaking of finances, I found it interesting that Peyton's decision was made in advance of instructing his agent Tom Condon to negotiate a contract. Of course, my sense is that the parameters of the deal -- reportedly five years for $95 million -- were in place from all finalist-teams prior to making a choice. Although detailed negotiations did not commence, these teams were "pre-qualified" to be finalists.

6. The contract price would not have been a surprise to anyone here. As I noted here, this was never going to be an "incentive-laden contract." It will be interesting to see the structure of the deal in terms of risk allocation: How are the Broncos protected if Peyton is compromised and cannot play? How much is completely guaranteed? How much in the early years of the deal? And how much upside potential is there if he becomes the Peyton Manning of old?

7. Athletes are known to say that "It's not about the money," which usually means "It's all about the money". Here, however, it truly may not be about the money. Manning had several teams prepared to make a serious contract offer, four neck surgeries and all. Indeed, Titans' owner Bud Adams said he was willing to "do what it takes" to sign Manning, words that surely made the Titans front office quiver. In the end, however, Manning did not leverage that statement to get a mega-contract from the Titans.

8. Interestingly, the person negotiating the contract for the Broncos is Mike Sullivan, the former agent who certainly knows what players look for in contracts. Mike and I negotiated Aaron Rodgers' first contract together, and I am proud he is following in my footsteps from the agent to the team side.

9. As I have said before, the impact of Luck cannot be overestimated. If the Colts did not have a grooved path to Luck, they would have had to pay Manning his $28 million option bonus and he would have been their quarterback. Can you imagine the Colts with, say, the 3rd pick in the Draft cutting Peyton Manning to take an offensive lineman? No chance. Had the Colts won one more game, Manning would still be in Indianapolis and Tebow would be the Broncos quarterback for the foreseeable future.

10. Speaking of the Colts, it will soon sink in with their fans that they will get nothing in return for the loss of Peyton. No draft picks and no compensatory draft picks. They released Peyton Manning, entitling them to no compensation. That is sad for those fans.

The chase is over; the press conference is set. Colts out, Broncos in. The business of football continues.

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Follow Andrew Brandt on Twitter: www.twitter.com/adbrandt

Source: http://www.huffingtonpost.com/andrew-brandt/peyton-picks-his-place_b_1366799.html

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Warming Antarctic brings changes to penguin breeding cycles

ScienceDaily (Mar. 21, 2012) ? Three penguin species that share the Western Antarctic Peninsula for breeding grounds have been affected in different ways by the higher temperatures brought on by global warming, according to Stony Brook University Ecology and Evolution Assistant Professor Heather Lynch and colleagues. The work by Lynch and her team is contained in three papers that have been published online in Polar Biology, Ecology and Marine Ecology Progress Series (MEPS).

Lynch and her colleagues used a combination of field work and, increasingly, satellite imagery to track colonies of three penguin species -- Ad?lie, chinstrap and gentoo. The Ad?lie and chinstrap migrate to the peninsula to breed, while the gentoo are year-round residents.

The Antarctic is considered one of the world's most rapidly warming regions. Warmer temperatures move up the breeding cycle, causing the penguins to lay their eggs earlier. The resident gentoo population is able to adapt more quickly and advance their "clutch initiation" by almost twice as much as the other species. Lynch believes this may allow them to better compete for the best nesting space. The Ad?lie and chinstrap are unaware of the local conditions until they arrive to breed and have not been able to advance their breeding cycles as rapidly.

In addition, the gentoo prefer areas with less sea ice, and have been able to migrate further south into the Antarctic as the sea ice shrinks. The chinstrap and Ad?lie species rely more heavily on the abundance of Antarctic krill, which require sea ice for their lifecycle.

The result -- the gentoo numbers are increasing while the other two species have noticeably dwindling populations on the Antarctic Peninsula.

Professor Lynch will speak about her research and advances in the use of satellite imagery to track penguin populations as part of "Polar Climate Change Research: A Workshop for Educators" at the Charles B. Wang Center at Stony Brook University on April 10-11, 2012. The workshop, sponsored by the joint BNL-SBU Center for Impacts of Regional Climate Change (CIRCC), is designed to give high school science teachers the tools they need to teach about climate change in the Polar regions.

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The above story is reprinted from materials provided by Stony Brook University, via Newswise.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Journal References:

1. Heather J. Lynch, Ron Naveen, Philip N. Trathan, William F. Fagan. Spatially integrated assessment reveals widespread changes in penguin populations on the Antarctic Peninsula. Ecology, 2012; : 120117073021007 DOI: 10.1890/11-1588.1
2. HJ Lynch, WF Fagan, R Naveen, SG Trivelpiece, WZ Trivelpiece. Differential advancement of breeding phenology in response to climate may alter staggered breeding among sympatric pygoscelid penguins. Marine Ecology Progress Series, 2011; DOI: 10.3354/meps09252
3. Heather J. Lynch, Richard White, Andrew D. Black, Ron Naveen. Detection, differentiation, and abundance estimation of penguin species by high-resolution satellite imagery. Polar Biology, 2012; DOI: 10.1007/s00300-011-1138-3

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://www.sciencedaily.com/releases/2012/03/120321123758.htm

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The Art of Teaching ? Technical Writing Tips for the Oil Patch

I was reading the newspaper and ran across a quote that gave me pause and got me thinking. (Oh, geez, not again!)

Sir Ken Robinson, a British educator who moved to Los Angeles after being knighted by Queen Elizabeth for his contributions to education, was saying how schools today crank out students in an assembly-line fashion like Model T cars. We don?t let students discover their innate talents or what they love to do so they can be fulfilled in their life and career.

Sir Ken said with our focus on standardized tests we are ?fostering a culture of conformity and compliance, and we?re undermining the quality of teaching. We?re reducing teachers to a delivery system when really, teaching is an art form.?
http://www.chron.com/life/article/Author-Education-system-fosters-a-culture-of-3413628.php

What does this have to do with writing, you ask? For one thing, such ?skill and drill? can kill the desire to write beautiful prose. But more to the point, all writing ? even this piece ? has the option of being either a delivery system or an art form.

I often get the most feedback on my Tips of the Day when I hop up on my soapbox and speak, er, write from the heart, rather than spell out the dry definitions and categorize the parts of speech. (Those I generally have to look up, and I include them mainly to look like I know what I?m talking about.)

But think about it. When you are writing your weekly status report, you are teaching somebody what you did and why it?s important. You can do this in terse bullet points, or you can make it interesting ? even exciting ? so the reader will want to open the file to see the results of what you did last week.

How about when you are writing a scope of work or field development plan? The facilities should come alive in the reader?s mind as you describe all the parts and schedules and economics. And when you?re capturing best practices and rules of thumb, you can include the true stories about the successes and failures that put a face on the lessons learned, making them come alive.

When you are writing, you are teaching. And teaching should be an art form, not a delivery system.
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Profound Quote of the Day:
?It is by teaching that we teach ourselves, by relating that we observe, by affirming that we examine, by showing that we look, by writing that we think, by pumping that we draw water into the well.?

- Henri Frederic Amiel, Swiss philosopher, 1821-1881

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Source: http://oilpatchwriting.wordpress.com/2012/03/20/the-art-of-teaching/

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The Mockingjay Problem

But if the first Hunger Games book introduces some awkward elements for a teen-friendly, mainstream movie, the third in the series, called Mockingjay, will force filmmakers to turn massacre and despair into blockbuster entertainment. In the finale to the series [spoiler alert], the children aren't sent to their death in an arena, but they are lured to their deaths with booby-trapped toys that detonate in their tiny, waiting fingers. To make matters worse, the trilogy's teenage heroine, Katniss Everdeen, is caught in the blast. She wakes to find most of her body covered in burns, in a pain-medicated fog that barely holds the agony at bay. Our heroine spends the last act of the book in a drugged, self-loathing stupor, and the tidy, dramatic structure of the first two novels?a teenage love triangle, the pre-games hype and preparations, the games themselves?is made over into a bleak story of urban warfare. For good or bad, it's a jarring transition. Imagine the Twilight series ending with all of the werewolves committing ritual suicide, or Harry Potter landing in a concentration camp for young wizards.

Source: http://feeds.slate.com/click.phdo?i=85dbf37f3e43e6ff4a959fc1c93df798

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Charleston International Film Festival announces dates (Update ...

This year?s schedule will be showcasing over 80 films from 13 countries, most of which from the U.S. with an exhilarating 20+ from filmmakers in the southeast region and the Lowcountry. The official selections represent the pinnacle of independent filmmaking talent from around the world and range in categories from features, shorts, documentaries, and animations of all genres.

The Opening Night events will kick off on April 11th at 7 p.m. at the Sottile Theatre (44 George Street) with the Sundance award-winning feature film Robot and Frank. Set in the near future, curmudgeonly Frank (a retired cat burglar) has two grown kids who are concerned that he can no longer live alone and are tempted to place him in a nursing home. However, Frank's son chooses another option: against the old man's wishes, he buys a walking, talking humanoid robot programmed to improve Frank's physical and mental health. What follows is a sometimes hilarious and sometimes heartbreaking story about finding friends and family in the most unexpected places. Robot and Frank features an award winning cast including Frank Langella (Frost/Nixon), James Marsden (X-Men and Hairspray), Liv Tyler (The Lord of the Rings Trilogy) and Susan Sarandon (Dead Man Walking and Thelma & Louise).

The majority of films in this year?s festival are premieres and haven?t been seen by anyone in South Carolina, and in some cases the world. All films will be screened in blocks consisting of two or more films. Attendees will also have the rare opportunity to meet and greet the filmmakers, directors, producers, actors and writers during the Q&A session at the end of the screenings or at one of our nightly after parties.

In addition to the films galore and exciting nightly parties, there are educational workshops hosted by the College of Charleston and our extravagant, annual Awards Gala, at the Lighthouse on scenic Shem Creek, to recognize the very best of filmmaking and writing displayed during the competition.

First reporting: The Charleston International Film Festival will host its 5th festival on April 11-15 in the heart of historic Charleston with new partner, Charliewood Pictures.

Charleston IFF Co-Founder, Summer Peacher states, ?We are very excited to have Charliewood Pictures as our presenting sponsor this year and very much look forward to working together beyond our festival to make the local film community bigger and better every year.?

Denis Gallagher, Founder of Charliewood Pictures, LLC adds, ?We are thrilled to be part of the upcoming 5th Annual Charleston International Film Festival. It?s a great event for Charleston and the Lowcountry region. Charliewood Pictures is developing, supporting and promoting filmmakers with our first initiative involving local filmmaking talent. Our partnership with CIFF is one we look forward to in doing our part to foster and develop filmmaking in our great State.?

After four years of traveling from coast to coast, Co-Founders Brian and Summer Peacher relocated from Los Angeles to Charleston, SC to focus on expanding the festival year round. With the help of the Review Committee, they are in the final stage of narrowing down selections for this year?s event. More than 550 projects have been submitted from around the world including Germany and the Philippines. Selections will be announced soon.

In previous years, Charleston IFF has been host to filmmakers, stars, and film aficionados from countries all across the globe, luring them in with an amazing selection of independent films, intriguing and educational seminars and workshops, nightly networking after-parties, and an extravagant awards gala to recognize the very best of the festival.

All that is back this year, and more, such as outdoor screenings on the largest inflatable screen in the Carolinas, the incorporation of art exhibits and interactive media, and an Opening Night reception block party on George Street that will prove that this unique and exciting festival is here to stay!

To accommodate their growing audience, Charleston IFF will now be using the Sottile Theatre on George Street in downtown Charleston, which hosted the South Carolina premiere of Gone with the Wind in 1939. In addition, Charleston IFF will continue hosting films at the ever-popular Cinebarre theaters in Mt. Pleasant.

More news to be confirmed and announced closer to the event. For more information on this event please visit CharlestonInternationalFilmFestival.org.

Source: http://charleston.thedigitel.com/arts-culture/charleston-international-film-festival-announces-d-38142-0319

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