Little Black Bag is the newest and one of the snazziest social shopping websites launched to sell exclusive women?s merchandise online.
The unique shopping concept of Little Black Bag is inspired from the Japanese shopping idea called ?fukubukuro? or ?Lucky Bag Sale?. In this type of sale, the shopper purchases a mystery bag of fashion related merchandise and later on trades the products with friends.
Little Black Bag takes this concept a step further by asking shoppers to take an interactive quiz. Thereafter, the shoppers are offered a personalized mystery bag loaded with the finest in women?s beauty and fashion products. Shoppers are then given a week?s time to scour the Little Black Bag?s exclusive marketplace and trade their products with other people to assimilate their perfect bagful of items. Once the bag is finalized, the company will deliver the chosen products to the customer.
The ability to trade the products of choice makes shopping an exciting experience. The biggest benefit is that it enables an average shopper to unearth new products, new brands, and see what products and brands are trending. The deal is sweetened further with an opportunity for select customers to win ?Delights? which are the hottest products of the season worth four to five times the value of their bag.
Little Black Bag specializes in top of the line jewelry, cosmetics, handbags, accessories, and home products. The company has already signed up more than 80 leading brands such as BCBGeneration, Z Spoke by Zac Posen, Kenneth Jay Lane, and Betsey Johnson, among others. The site will soon be launching its range of apparel and shoes.
Little Black Bag is providing the shoppers with two different purchase options: a one-time purchase at $59.95 or a monthly buying membership at $49.95. The company is protecting the interests of its members with a ?Happiness Guarantee? that enables a user to cancel the Little Black Bag at any point of time. This ensures that the members can shop with a free mind and without the risk of becoming stuck or saddled with unwanted products.
Dan Murillo, Co-founder and CEO of Little Black Bag says, ?There is a genuine void in the online fashion category for interactivity and excitement. The vision for Little Black Bag is to bring the real-world thrill of discovery and shopping with friends to the Internet.? Apart from Murillo, the management team at Little Black Bag is led by Co-founder and CTO Sasha Siddhartha, who along with Murillo is a graduate from Stanford, and Co-founder and President David Weissman, who until recently was an executive at GSI Commerce.
Weissman says, ?I didn?t believe there was such a thing as ?social commerce? before Little Black Bag. I had many start-up companies pitch me their social commerce ideas over the last 24 months, but there was nothing social about them ? you shopped by yourself. Little Black bag is the first incarnation of a truly engaging social commerce experience.?
The near-instant success of Little Black Bag has encouraged the company to expand its scope by hiring a top buying team in NYC and filling up several key management positions. The recent Series A financing will also help Little Black Bag to strengthen its team further and expand its exclusive product portfolio.
Check out Little Black Bag at their website www.LittleBlackBag.com as well as on Facebook and Twitter.
?Source: PRNewswire
Source: http://www.dailydealmedia.com/753premium-online-shopping-site-for-women-littleblackbag-com-launched/
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