Push notification and the Beginner?s Mind

Push notification and the fabric it creates are about what comes next. Not what we know, but what we're about to know. The next step, the one we're about to take, the moment when the foot is in the air and hasn't yet figured out exactly where to land. It's like putting english on a tennis return, or the release of the ball in a pitch, the moment when you commit to whatever the strategy is.

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